Venture X Launch
Capital One SCADpro
During a 10-week collaboration with Capital One, I was selected as both Project Lead and UX Design Lead for a high stakes initiative:
developing a comprehensive launch campaign for the Venture X credit card. Leading a cross functional team, I shaped the project’s creative direction, user experience strategy, and overall execution.
Our goal was to reimagine what a premium travel card could offer. Together, we built an integrated ecosystem that included a redesigned credit card perks system, airport lounge enhancements, a charitable donations feature, a family-oriented art direction, a VR gamified experience, and a complete redesign of the Venture X travel app and website. This case study highlights how we brought these concepts to life—from early research and ideation to final visual design and storytelling.
Partnerships and Perks
Entertainment
Fitness & Wellness
Rideshare & technology
Sustainable Activwear
Exploratory research conducted ideas to identify brand partners that best aligned with the Venture X proposition and smart luxury positioning. We then framed up a selection of potential partners across several categories, which will effectively enable Capital One to rotate partners.
Partnerships and Perks Expanded
Experiences
Xperience Portal
Super Experiences
Experiences
Experiences
To expand on “travel reimagined,” we introduce the Experience Portal as a gateway to the Travel Optimizer. Built into the Capital One Travel site, the portal offers two types of experiences.
Xperience Portal
The second are Super Experiences: curated, skill-building opportunities in travel, art, music, and food. These cannot be purchased; they’re unlocked solely through earning and redeeming points within the Capital One Xperiences Portal.
Super Experiences
Experiences
The first are purchasable experiences exclusive access and priority passes to events hosted by Venture X connoisseurs and influencers, all bookable directly through Capital One Travel.
Experiences
The second are Super Experiences: curated, skill-building opportunities in travel, art, music, and food. These cannot be purchased; they’re unlocked solely through earning and redeeming points within the Capital One Xperiences Portal.
The first are purchasable experiences exclusive access and priority passes to events hosted by Venture X connoisseurs and influencers, all bookable directly through Capital One Travel.
To expand on “travel reimagined,” we introduce the Experience Portal as a gateway to the Travel Optimizer. Built into the Capital One Travel site, the portal offers two types of experiences.
Visual Design & Social Media Approach
Photography
Our photography was carefully chosen to filter all aspects of smart luxury. We wanted the photography to pull people in, as if they were in the image themselves, instead of just watching someone else’s experience.
Social Media
We also developed ads to touch all aspects of social in our 360 degree campaign. We have mocked up Facebook, LinkedIn, and Pinterest ads to capture our consumers.
Treatment
Our treatment involves photography based compositions, type-as-image typography, slight blurs, and a blue border.
We chose to blur the edges of the photography to create a radial focus into the experience. These softened edges imply the experience can only be unlocked with the Venture X card. This visual treatment was paired with a headline that is married into the images themselves. This strengthens the depth created by the dynamic photos and blur. The blue border is used to represent the barrier between the blurred and unblurred, metaphorical for those without the Venture X card and those with.
Copy
With this main headline, we want to communicate to prospective cardholders that the Venture X is their key to unlocking smart luxury. “Access” communicates the exclusivity users will be able to obtain with this card. “Luxury reimagined” communicates that this card is different than all other premium credit cards because Venture X allows you to venture for good, with no compromises.
Venture For Good
“Venture for Good” is our vision for the new philanthropy program. It encourages members to be more purpose driven whether they’re spending, traveling, or engaging with premium experiences. Venture X becomes a passport to mindful indulgence, motivating users to use their points in ways that create real social and environmental impact. Ultimately, the card makes it simple to venture for more and venture for good.
Technology and Travel
Lounge Integration
When we say “Lounge in luxury,” we want Venture X members to feel truly exclusive. Cardholders receive complimentary experiences like “Sky Snackage”—a seasonally curated charcuterie board featuring small luxury products. Influencers would elevate the atmosphere with live music, chef-prepared hors d’oeuvres, and wine tastings.
We also created purchasable “Self Care in the Air” and “Share in the Air” packages, inspired by Venture X’s Self and Shared offerings. Each package includes premium products and donates a portion of proceeds to charity. The Self Care package features high-end self-care items and supports Bombas’ “1 pair donated for every pair purchased,” while the Share package is designed for families and benefits No Kid Hungry through Williams Sonoma.
X Rewards
Venture X cardholders gain access to a gamified experience within the Capital One app called X Rewards. This experience lets members earn extra points and perks through everyday spending and travel, while engaging with Capital One lounges, cafés, AR features, philanthropy initiatives, CapitalOneTravel.com, and banking touchpoints.
X Rewards encourages cardholders to swipe more, relax in lounges, connect in cafés, donate, and practice “smart luxury” in their spending. As they participate, users unlock new ways to earn points and unique experiences. The program features four levels, each with a variety of achievements tied to visiting Capital One locations, supporting charities, participating in partnerships, and using the card.
Interactive Wall
Our interactive wall can be used in either the cafes, lounges, or both. The wall would include multiple games that keep customers engaged while giving them opportunities to get points. This incentivizes users to connect with knowledge for the betterment of themselves.
How can we stand out from the other travel cards?
The Big Question was……
Solution: Instead of positioning Venture X as a traditional business travel card, we reimagined it to better align with Capital One’s brand values. The result was a luxury card centered on spending smart, unlocking meaningful experiences, and supporting the needs of modern families.
reimagined
spending smart,
experiences
families.
Process Video
Allery Allergy wbwedhweiofheiorufhiuerhfioefrjgorjr
Learn More Learn More LAllergy Learn Mo. re
Electek
A connected ecosystem empowering small mechanic shops and small businesses to confidently transition into the accelerating EV landscape.
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Wonderbudi
A physical product designed to detect mental health challenges and learning disabilities in children earlier.
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Allergy
A solution designed to help individuals with dietary restrictions and food allergies safely dine out.
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Process Video
Partnerships and Perks
Entertainment
Fitness & Wellness
Rideshare & technology
Sustainable Activwear
Exploratory research conducted ideas to identify brand partners that best aligned with the Venture X proposition and smart luxury positioning. We then framed up a selection of potential partners across several categories, which will effectively enable Capital One to rotate partners.
Partnerships and Perks
Entertainment
Fitness & Wellness
Rideshare & technology
Sustainable Activwear
Exploratory research conducted ideas to identify brand partners that best aligned with the Venture X proposition and smart luxury positioning. We then framed up a selection of potential partners across several categories, which will effectively enable Capital One to rotate partners.
Partnerships and Perks
Entertainment
Fitness & Wellness
Rideshare & technology
Sustainable Activwear
Exploratory research conducted ideas to identify brand partners that best aligned with the Venture X proposition and smart luxury positioning. We then framed up a selection of potential partners across several categories, which will effectively enable Capital One to rotate partners.
Partnerships and Perks
Entertainment
Fitness & Wellness
Rideshare & technology
Sustainable Activwear
Exploratory research conducted ideas to identify brand partners that best aligned with the Venture X proposition and smart luxury positioning. We then framed up a selection of potential partners across several categories, which will effectively enable Capital One to rotate partners.
Visual Design & Social Media Approach
Photography
Our photography was carefully chosen to filter all aspects of smart luxury. We wanted the photography to pull people in, as if they were in the image themselves, instead of just watching someone else’s experience.
Social Media
We also developed ads to touch all aspects of social in our 360 degree campaign. We have mocked up Facebook, LinkedIn, and Pinterest ads to capture our consumers.
Treatment
Our treatment involves photography based compositions, type-as-image typography, slight blurs, and a blue border.
We chose to blur the edges of the photography to create a radial focus into the experience. These softened edges imply the experience can only be unlocked with the Venture X card. This visual treatment was paired with a headline that is married into the images themselves. This strengthens the depth created by the dynamic photos and blur. The blue border is used to represent the barrier between the blurred and unblurred, metaphorical for those without the Venture X card and those with.
Copy
With this main headline, we want to communicate to prospective cardholders that the Venture X is their key to unlocking smart luxury. “Access” communicates the exclusivity users will be able to obtain with this card. “Luxury reimagined” communicates that this card is different than all other premium credit cards because Venture X allows you to venture for good, with no compromises.
Venture For Good
“Venture for Good” is our vision for the new philanthropy program. It encourages members to be more purpose driven whether they’re spending, traveling, or engaging with premium experiences. Venture X becomes a passport to mindful indulgence, motivating users to use their points in ways that create real social and environmental impact. Ultimately, the card makes it simple to venture for more and venture for good.
Allery Allergy wbwedhweiofheiorufhiuerhfioefrjgorjr
Learn More Learn More LAllergy Learn Mo. re
Electek
A connected ecosystem empowering small mechanic shops and small businesses to confidently transition into the accelerating EV landscape.
View Project
Wonderbudi
A physical product designed to detect mental health challenges and learning disabilities in children earlier.
View Project
View A Different Project
Technology and Travel
Lounge Integration
When we say “Lounge in luxury,” we want Venture X members to feel truly exclusive. Cardholders receive complimentary experiences like “Sky Snackage”—a seasonally curated charcuterie board featuring small luxury products. Influencers would elevate the atmosphere with live music, chef-prepared hors d’oeuvres, and wine tastings.
We also created purchasable “Self Care in the Air” and “Share in the Air” packages, inspired by Venture X’s Self and Shared offerings. Each package includes premium products and donates a portion of proceeds to charity. The Self Care package features high-end self-care items and supports Bombas’ “1 pair donated for every pair purchased,” while the Share package is designed for families and benefits No Kid Hungry through Williams Sonoma.
Interactive Wall
Our interactive wall can be used in either the cafes, lounges, or both. The wall would include multiple games that keep customers engaged while giving them opportunities to get points. This incentivizes users to connect with knowledge for the betterment of themselves.
X Rewards
Venture X cardholders gain access to a gamified experience within the Capital One app called X Rewards. This experience lets members earn extra points and perks through everyday spending and travel, while engaging with Capital One lounges, cafés, AR features, philanthropy initiatives, CapitalOneTravel.com, and banking touchpoints.
X Rewards encourages cardholders to swipe more, relax in lounges, connect in cafés, donate, and practice “smart luxury” in their spending. As they participate, users unlock new ways to earn points and unique experiences. The program features four levels, each with a variety of achievements tied to visiting Capital One locations, supporting charities, participating in partnerships, and using the card.
Venture X Launch
Capital One SCADpro
During a 10-week collaboration with Capital One, I was selected as both Project Lead and UX Design Lead for a high stakes initiative:
developing a comprehensive launch campaign for the Venture X credit card. Leading a cross functional team, I shaped the project’s creative direction, user experience strategy, and overall execution.
Our goal was to reimagine what a premium travel card could offer. Together, we built an integrated ecosystem that included a redesigned credit card perks system, airport lounge enhancements, a charitable donations feature, a family-oriented art direction, a VR gamified experience, and a complete redesign of the Venture X travel app and website. This case study highlights how we brought these concepts to life—from early research and ideation to final visual design and storytelling.
Process Video
Partnerships and Perks
Entertainment
Fitness & Wellness
Rideshare & technology
Sustainable Activwear
Exploratory research conducted ideas to identify brand partners that best aligned with the Venture X proposition and smart luxury positioning. We then framed up a selection of potential partners across several categories, which will effectively enable Capital One to rotate partners.
Partnerships and Perks
Entertainment
Fitness & Wellness
Rideshare & technology
Sustainable Activwear
Exploratory research conducted ideas to identify brand partners that best aligned with the Venture X proposition and smart luxury positioning. We then framed up a selection of potential partners across several categories, which will effectively enable Capital One to rotate partners.
Experiences
To expand on “travel reimagined,” we introduce the Experience Portal as a gateway to the Travel Optimizer. Built into the Capital One Travel site, the portal offers two types of experiences.
Xperience Portal
Experiences
Super Experiences
The second are Super Experiences: curated, skill-building opportunities in travel, art, music, and food. These cannot be purchased; they’re unlocked solely through earning and redeeming points within the Capital One Xperiences Portal.
The first are purchasable experiences exclusive access and priority passes to events hosted by Venture X connoisseurs and influencers, all bookable directly through Capital One Travel.
Visual Design & Social Media Approach
Photography
Our photography was carefully chosen to filter all aspects of smart luxury. We wanted the photography to pull people in, as if they were in the image themselves, instead of just watching someone else’s experience.
Treatment
Our treatment involves photography based compositions, type-as-image typography, slight blurs, and a blue border.
We chose to blur the edges of the photography to create a radial focus into the experience. These softened edges imply the experience can only be unlocked with the Venture X card. This visual treatment was paired with a headline that is married into the images themselves. This strengthens the depth created by the dynamic photos and blur. The blue border is used to represent the barrier between the blurred and unblurred, metaphorical for those without the Venture X card and those with.
Copy
With this main headline, we want to communicate to prospective cardholders that the Venture X is their key to unlocking smart luxury. “Access” communicates the exclusivity users will be able to obtain with this card. “Luxury reimagined” communicates that this card is different than all other premium credit cards because Venture X allows you to venture for good, with no compromises.
Social Media
We also developed ads to touch all aspects of social in our 360 degree campaign. We have mocked up Facebook, LinkedIn, and Pinterest ads to capture our consumers.
Venture For Good
“Venture for Good” is our vision for the new philanthropy program. It encourages members to be more purpose driven whether they’re spending, traveling, or engaging with premium experiences. Venture X becomes a passport to mindful indulgence, motivating users to use their points in ways that create real social and environmental impact. Ultimately, the card makes it simple to venture for more and venture for good.
Technology and Travel
Lounge Integration
When we say “Lounge in luxury,” we want Venture X members to feel truly exclusive. Cardholders receive complimentary experiences like “Sky Snackage”—a seasonally curated charcuterie board featuring small luxury products. Influencers would elevate the atmosphere with live music, chef-prepared hors d’oeuvres, and wine tastings.
We also created purchasable “Self Care in the Air” and “Share in the Air” packages, inspired by Venture X’s Self and Shared offerings. Each package includes premium products and donates a portion of proceeds to charity. The Self Care package features high-end self-care items and supports Bombas’ “1 pair donated for every pair purchased,” while the Share package is designed for families and benefits No Kid Hungry through Williams Sonoma.
Interactive Wall
Our interactive wall can be used in either the cafes, lounges, or both. The wall would include multiple games that keep customers engaged while giving them opportunities to get points. This incentivizes users to connect with knowledge for the betterment of themselves.
X Rewards
Venture X cardholders gain access to a gamified experience within the Capital One app called X Rewards. This experience lets members earn extra points and perks through everyday spending and travel, while engaging with Capital One lounges, cafés, AR features, philanthropy initiatives, CapitalOneTravel.com, and banking touchpoints.
X Rewards encourages cardholders to swipe more, relax in lounges, connect in cafés, donate, and practice “smart luxury” in their spending. As they participate, users unlock new ways to earn points and unique experiences. The program features four levels, each with a variety of achievements tied to visiting Capital One locations, supporting charities, participating in partnerships, and using the card.
Allery Allergy wbwedhweiofheiorufhiuerhfioefrjgorjr
Learn More Learn More LAllergy Learn Mo. re
Wonderbudi
A physical product designed to detect mental health challenges and learning disabilities in children earlier.
View Project
View A Different Project
Lexi Gevisenheit
Lexigevis@gmail.com
Lexigevis@gmail.com
Lexi Gevisenheit
Lexigevis@gmail.com
How can we stand out from the other travel cards?
The Big Question was……
Solution: Instead of positioning Venture X as a traditional business travel card, we reimagined it to better align with Capital One’s brand values. The result was a luxury card centered on spending smart, unlocking meaningful experiences, and supporting the needs of modern families.
reimagined
spending smart,
experiences
families.
How can we stand out from the other travel cards?
The Big Question was……
Solution: Instead of positioning Venture X as a traditional business-travel card, we reimagined it to better align with Capital One’s brand values. The result was a luxury card centered on spending smart, unlocking meaningful experiences, and supporting the needs of modern families.
Lexi Gevisenheit
Lexigevis@gmail.com
Lexigevis@gmail.com
Lexi Gevisenheit
Lexigevis@gmail.com
Lexigevis@gmail.com