Hi, I’m Lexi. I’m a UX/UI designer, creative thinker, professional question asker, and firm believer that good design can solve almost anything. I’m equally happy dissecting why someone clicked one button over another as I am analyzing a magazine layout, rearranging a room, building a brand, or deciding that a typeface is *almost* right but not quite.

My official background is in UX/UI, but my curiosity has never been limited to a screen. I’m fascinated by all things creative, from branding and graphic design to fashion, interiors, photography, art, and the million little details that make something feel *just right*. To me, they’re all connected by the same question: **why does this make us feel, think, or act a certain way?**

That question is at the heart of how I approach UX. I’m deeply interested in human factors and the psychology behind decision making: how people process information, what catches their attention, what creates trust or hesitation, and why one choice can feel completely intuitive while another creates friction. I don’t just want to know *what* a user does. I want to understand *why* they do it. Then, I use that understanding to create experiences that feel natural, thoughtful, and distinctly human.

That same thinking follows me into everything I create. Whether I’m designing a digital product, building a brand, art directing a concept, or obsessing over a two pixel difference that no one else will ever notice, I bring together strategy, psychology, visual instinct, and a genuine love of making things.

I don’t really believe creativity fits neatly into one category, and neither do I.