Capital One x Scadpro
SCADpro is recognized as the preeminent university partner in higher education and among design agencies worldwide, generating business solutions for the world’s most influential brands.
For:
Scadpro
Role:
Project Lead, Digital Integration Lead
Date:
Jan 2021 – March 2021
Category:
Industry sponsored
Problem:
In this SCADpro course that was sponsored by Capital One, they tasked 15 SCAD students across various majors to concept a new luxury credit card, Venture X, and the Venture X launch campaign.
Concept: Smart Luxury. There’s a reason behind everything we do. Between the choices we make and the lifestyles we live, we’re in constant search for meaning. Luxury reimagined is not only about excellence- it’s also knowledge and cultivating the best version of yourself. For you and those around you. This is smart luxury; it’s unlocking experiences that connect with your inner self and your community.